{"id":1560,"date":"2019-07-28T17:06:05","date_gmt":"2019-07-28T15:06:05","guid":{"rendered":"http:\/\/sasa.future40.si\/?p=1560"},"modified":"2019-08-06T10:30:57","modified_gmt":"2019-08-06T08:30:57","slug":"startups-corpos-sales-future-4-0-meetup","status":"publish","type":"post","link":"https:\/\/sasainkubator.com\/arhiv\/2019\/07\/28\/startups-corpos-sales-future-4-0-meetup\/","title":{"rendered":"Startups, Corpos & Sales – Future 4.0 meetup"},"content":{"rendered":"
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Startups, Corpos & Sales - Future 4.0 meetup<\/h1>\n<\/div>\n
<\/p>\n

Zakaj je tako te\u017eko prodajati in kako se tega pravilno lotiti?<\/span><\/strong>

—-<\/span>

Prodaja ali razvoj novih re\u0161itev in tehnologij? Kaj je bolj pomembno? Oboje, pravijo podjetja, ki so uspe\u0161na tako pri razvoju kot prodaji, saj vedo, da je treba v obe funkciji investirati enako intenzivno. Prodaja je zaradi narave dela in majhnega odstotka populacije, ki se v vlogi prodajalca dobro znajde, za slovenska podjetja mnogo ve\u010dji izziv kot in\u017eenirsko poliranje produkta. Kako se je torej pravilno lotiti tako v start-upih kot korporacijah, ki razvijajo inovativne tehnolo\u0161ke re\u0161itve in pri tem dosledno upo\u0161tevati specifike razli\u010dnih razvojnih faz podjetja oz. produkta in trga?<\/span>

Prodaja je na\u010deloma zahteven in predvsem na B2B segmentu dolgotrajen ter kompleksen proces. Sploh, \u010de na trg uvajamo inovativne, uporabnikom \u0161e neznane re\u0161itve. Ne glede na to, ali se prodaje na nerazvitem trgu lotevamo v start-upu ali korporaciji, je treba dosledno upo\u0161tevati specifike, ki jih od prodajnikov zahteva posamezna razvojna faza.<\/span>


\u2753 I\u0161\u010dete inovatorje ali pove\u010dujete obseg prodaje?<\/strong><\/span>
Pogosta napaka je ta, da v zgodnjih fazah iskanja ujemanja produkta in trga prodajamo na klasi\u010den na\u010din, kjer \u0161teje predvsem volumen oz. ve\u010danje obsega prodaje. Pri tem se ulovimo v past, ker ne upo\u0161tevamo, da je prodaja v ‘discovery’ fazah kaoti\u010dna, kjer je po na\u010delu ‘get out of the building’ treba biti nenehno na terenu in produkt razvijati v sodelovanju z zgodnjimi uporabniki oz. inovatorji, ki so sploh pripravljeni preizkusiti neko novo re\u0161itev. Po drugi strani pa postavljanje sistema ponovljive, predvidljive in skalabilne prodaje, s katero je mo\u017eno zanesljivo napovedovati bodo\u010de prihodke, zahteva povsem druga\u010den nabor znanj, pristopov, orodij in prijemov. <\/span>

\u2757 Nasveti, znanja in re\u0161itve iz prve roke!<\/strong><\/span>
Kako se torej izogniti vsem pastem oz. nevarnostim prodaje v razli\u010dnih fazah ali \u017eivljenjskih ciklih podjetja in trga? Odgovore bomo na leto\u0161nji \u017ee drugi izvedbi Future 4.0 meetupa iskali s strokovnjaki iz prakse, in sicer uveljavljenim start-up podjetnikom, mentorjem in svetovalcem Rokom Stritarjem, ki je do gazelske rasti pripeljal svojo trgovino z gorni\u0161ko opremo Kibuba. <\/span>
O grajenju prodaje kot stabilne, predvidljive in ponovljive poslovne funkcije bo govoril Matja\u017e Slak, start-up svetovalec, mentor in nekdanji ‘sales executive’ v korporaciji IBM, ki vodi poslovni razvoj v Kolektor Digital. <\/span>
Zorni kot prodaje korporacij v zrelih panogah in trgih pa bo osvetlil Sa\u0161a Markovi\u0107, izvr\u0161ni podpredsednik za prodajo pri Gorenju.<\/span>

\f<\/span>
Program<\/span><\/strong>
\u2705 Uvodni pozdrav<\/em> | SA\u0160A inkubator in Gorenje<\/span>
\u2705 Kako se prebiti skozi kaos prodaje v zgodnjih fazah iskanja ujemanja produkta in trga?<\/em> | Rok Stritar, Kibuba | 40 minut<\/span>
\u2705 Kako za inovativne produkte zgraditi predvidljivo in ponovljivo prodajno funkcijo?<\/em> | Matja\u017e Slak, Kolektor Digital | 40 minut<\/span>
\u2705 Kako prodajajo prekaljeni korporativni ma\u010dki in zakaj si na prodaji lomijo zobe start-upi?<\/em> | Moderiran pogovor s Sa\u0161o Markovi\u0107em, Rokom Stritarjem in Matja\u017eem Slakom bo vodila Ur\u0161ula Menih Dokl iz Gorenja. | 40 minut<\/span>
\u2705 Mre\u017eenje ob prigrizkih<\/em> | 60 minut<\/span>

—-<\/span>

Z meetupi Future 4.0 nadaljujemo poslanstvo konference<\/span>
Konferenco Future 4.0, posve\u010deno povezovanju start-upov in korporacij ter izmenjavi dobrih praks na podro\u010dju inoviranja za industrijo 4.0, je novembra lani prvi\u010d organizirala in izvedla ekipa velenjskega SA\u0160A inkubatorja, podprla pa sta jo industrijska velikana Gorenje in Kolektor ter \u0161tevilni ostali javni ter zasebni partnerji. Letos bo konferenca na sporedu 19. in 20. november 2019, do takrat pa SA\u0160A inkubator njeno poslanstvo ohranja z organizacijo in izvedbo Future 4.0 meetupov oz. neformalnih dru\u017eenj skupnosti s podro\u010dja industrije 4.0, kjer udele\u017eenci spoznavajo dobre prakse in izmenjujejo izku\u0161nje iz razli\u010dnih podro\u010dij poslovanja visokotehnolo\u0161kih podjetij \u2013 vodenja, kadrovanja, prodaje ipd. <\/span><\/p>\n

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Kaj je bolj pomembno? Oboje,… Preberi ve\u010d »Startups, Corpos & Sales – Future 4.0 meetup","_links":{"self":[{"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/posts\/1560"}],"collection":[{"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":9,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":2796,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/posts\/1560\/revisions\/2796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasainkubator.com\/arhiv\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}